During the birth of a movement, and it doesn’t matter if it is a cultural, social or ideological movement, a few like-minded individuals come together with a purpose that is different than what has been accepted previously. If they are strong and the time is right and there is dissatisfaction with the status quo, then the movement gains momentum. Others are attracted, the movement evolves and coalesces.
Inevitably, at some point, people are attracted to the image rather than the content of the movement. Or some are attracted but without the passion of the original members, or possibly some are attracted but their passion wanes. Whatever the cause, the movement loses its potency and purity.
There are two important lessons to take away from this. Firstly, the original motivation for the movement is still valid. If you are attracted to it, do not be dissuaded by the superficial antics of the mindless. Secondly, be careful judging those who appear to be mesmerised by the sparkly bits, because on some basic level, they may recognize the validity of the movement.